The General® Launches New Mobile App

NASHVILLE, Tenn.–([1])–Auto insurance company The General® today announced the launch of its
new and improved mobile app for iOS and Android mobile devices. The
release of this improved app further demonstrates the company’s vision
to Make Life Easier® for customers, prospects and associates alike.

The app is designed to make it easier for customers to manage their
policies, and for people looking to purchase a policy to get a quote.

Innovative features replacing the current app include:

  • Simple sign in. Multiple sign-in options allow for flexibility
    and ease including biometric sign-in, or “Touch ID,” sign-in with
    Facebook or Google and account creation from the app.
  • Instant ID Cards. Simply turn the phone horizontally to
    landscape view for convenient access to insurance verification from
    anywhere within the app.
  • Easy claims. Start a claim or view claim status all from your
  • More ways to pay. More options to pay including scheduling
    payments, splitting payments and finding the closest spot to pay in
    cash (of more than 20,000 locations nationwide).
  • Quick quotes. Get a quote without having to sign in and view
    previous quotes.

Our new app is designed to make customers’ lives easier when they are
interacting with The General,” said Kale Sligh, AVP of Digital at The
General. “This is just the beginning. We look forward to getting
customer feedback and continuing to evolve the digital experience to
meet their needs.”

The app launch kicks off with “The $50k Giveaway” sweepstakes where one
lucky winner will win $50,000 to help make their life easier. The
sweepstakes runs from July 16, 2018 – August 26, 2018 – enter after
downloading the app. Participants don’t have to be a customer to enter
the sweepstakes. (Rules and exclusion details are available when
entering the sweepstakes.)

Television viewers will also begin seeing new ads about the app and the
sweepstakes featuring Brand Ambassador, Shaquille O’Neal and The General


Based in Nashville, Tennessee, The General Automobile Insurance
Services, Inc. (The General®) is a licensed insurance agency and
subsidiary of PGC Holdings Corp. (PGC), which is wholly owned by
American Family Mutual Insurance Company. Through its insurance company
subsidiaries and their predecessors, PGC has been writing automobile
insurance since 1963. Based in Nashville, Tenn., The General® serves
customers with various needs, specializing in those who may have
difficulty obtaining insurance from other insurers at a reasonable rate.
The General®, part of the American Family Insurance group of companies,
is active in 47 states.

The General® primarily sells its products online and through call
centers, independent agents, partners and American Family Insurance
agents. In recent years, The General® has also developed a broader
advertising approach through professional sports sponsorships and
philanthropic partnerships. Visit[2]
follow The General on Twitter[4]
and Facebook[5].


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